Our Story

The Roots Are Real.
The Model Is Built For Now.

Rhino began as a YMCA basketball camp in 1993 and grew through decades of coaching, player development, alumni relationships, and basketball experience. The relaunch brings that history into a clearer model: fundamentals first, no early cuts, sponsor-supported access, and a pathway that keeps more athletes playing longer.

1993

The YMCA Years

Rhino Basketball Camps launch at the YMCA during our founder's early coaching years with the City Rocks. Fundamentals, fun, and everybody plays — the DNA was there from day one.

'90s

CAL/NY Rhinos

A bicoastal squad blending City Rocks athletes with our California players. Two coasts, one herd — proof the Rhino name travels.

2014

Going Global

Rhino goes global. Our founder builds the City Rocks international program, opening the pipeline between Capital District basketball and the international game. Alumni land on club rosters overseas.

2026

The National Relaunch

Rhino returns as a development-first academy model — starting in the Capital District, launching in Orlando, and built to expand nationally through qualified regional directors.